Video Testimonials

Video Testimonials

Video testimonials help convey your overall brand message

Customer testimonial videos have a great advantage in establishing brand authenticity and have a stronger power of persuasion than written words. The customers behind your testimonials are your biggest fans. Consequently, they know the perfect way to convey the positive image you want your company to have in the eyes of your viewer.

When customers record a testimonial for you, they are putting their reputation on the line. And no customer wants to put their face and name on a business that doesn’t live up to what they have to say. Thus, potential customers are more likely to establish trust by watching real customers say real things.

There is much more credibility in the words of other unbiased people than in your own words of self-promotion, and this is why it is easier for potential customers to get hooked.

Customer testimonial videos are the closest thing to “word of mouth referrals” and the best combination of marketing efforts, therefore, it is the free marketing tool that you can’t afford to ignore.